The Entity Pack.

The fastest way to do this

Takes about twenty minutes. One of our other clients did exactly this and it worked beautifully. If you'd rather just answer the questions further down by email, that's completely fine too.

I need to produce an "entity pack" for my company for our search agency, Team Empathy.

My company is Ernesto Buono Fine Jewellery, a bespoke fine jewellery house at Westfield Parramatta in Sydney. Ernesto Buono is the founder and Master Artisan Jeweller, and he designs and handcrafts every piece himself.

Interview me section by section using the structure below, ONE SECTION AT A TIME. Wait for my answer before moving on.

Push back when I guess. Every fact needs a source: a certificate, a public register, or a live profile. Where I cannot source something, record it under "Not yet settled" instead of guessing.

Insist on ONE locked spelling or form for anything that could vary - the business name, the address, the description. These get used forever, so they cannot drift.

Sections to work through:
1. Company basics: legal entity name, ABN/ACN, founding year, one locked address form, phone numbers and what each one is, plus ONE locked description of the business in a single sentence of about 300 characters (no line breaks, no dashes, no ampersands), and a shorter 170-character version.
2. Certifications and memberships: certifying body, registration number, dates, what it actually covers, and a link to the public register if one exists. Also note anything we are often assumed to hold but do NOT.
3. Awards: exact award name, awarding body, year, and a link to independent coverage or the awarding body's own winners page.
4. Press and media: every publication that has featured us, with a working link to each piece.
5. Sourcing and ethics: named, verifiable mechanisms only - where stones come from, what standards we work to, how the gold is handled. No bare adjectives without a mechanism behind them.
6. Structure and markets: ownership description we can publish, related businesses, and how each market works (showroom, online, consultations).
7. Founder record for Ernesto Buono: exact name convention, qualifications with issuing bodies and years, precisely worded experience claims, and a locked one-line bio, short bio and full bio.
8. Team: a short bio for each team member, with their role and what they specialise in.
9. Identifiers: exact usernames and IDs for every social profile, the Google Business Profile, and any register listings.
10. Red lines: everything our agency must never say, claim, link or imply, with a short reason for each.
11. Not yet settled: anything in flux, pending, or that changes over time.

At the end, output the complete pack as a single clean document I can send on.

Nothing in that prompt is sensitive. It just makes the AI ask you the right questions in the right order.

Why we need this

One rule: no guesses. If something can't be sourced, mark it "not yet settled" and we'll treat it as unstable. A wrong fact locked into your schema is worse than a missing one, because it's much harder to unpick later.

We've already got this from the call

You don't need to redo any of this. Just glance over it and tell us if anything's wrong.

What we still need

If you're doing the Claude route, it'll ask you all of this. If you'd rather just reply by email or drop it in Slack, these are the actual questions.

About the business

• Your ABN
• One locked address form.You've currently got three different versions live across your site: "159-175 Church Street", "Shop 4031A Level 4", and "Shop 4031 Level 4". Pick the true one and we'll use it everywhere, forever.
• Which phone number is which?02 9635 5001 and 1300 144 548 both appear on the site. Which one should be the public number in directories?
• A one-sentence description of the businessAround 300 characters. Happy to draft it from the call and have you approve it instead, if that's easier.

About Ernesto

This is the most valuable part, because we're building him his own Wikidata entry.

• Full name as it should always be writtenAny middle name, any honorifics.
• Qualifications, with the issuing body and the yearThe Accademia delle Belle Arti study, the Enmore TAFE 3D design training, and any trade certificates.
• The year he started, and the year he came to AustraliaWe have 17 and 2001. That 1994 bench photo suggests we can pin an exact date.
• A one-line bio, a short bio and a full bioWe'll use each one verbatim at the right length so his story never gets paraphrased into something slightly wrong.
• The approved headshot, and any photos we shouldn't use
• Ernesto's personal LinkedIn, if he has one

About the team

• A short paragraph on each: Angelina, Maria, Steff and HindBackground, experience, what they specialise in. And William too, if you'd like to be listed. These become real author profiles on the site, which counts for far more with Google and AI than an anonymous brand blog.
• Permission to use their photos

The press links

• Working links for everything on your "Featured In" stripForbes, Harper's Bazaar, GQ, Easy Weddings, One Fine Day, Women's Journal, Wedding Diaries. You mentioned these came from the digital PR you commissioned, so the URLs should be findable.

Access

• Google Business Profile — add us as a managerThis is how we get those 694 five-star reviews showing as stars in search results. Right now Google can't see them on your website at all.
• WordPress admin — you'd already asked Andrew, just needs chasing if it hasn't landed