The offer in one minute
Simple by design. One thing, done properly. We spend six months building your Search and AI foundations for you, get you certified AI-ready inside 90 days, and then hand you the system to own and run. No lock-in, no platform to learn, and you keep everything we build.
90 days
to Certified AI-Ready, the first milestone
80 / 100
the AEO standard we build you to
6 months
done-for-you, then the system is yours
1-2 hrs
of your time a week after setup
What you get
Three outcomes. We sell the outcome, not a pile of deliverables.
01
Stop renting your traffic
Capture the demand already searching, in Google and in AI, so you own a channel you control instead of paying for attention every month.
02
Be the brand AI recommends
When someone asks ChatGPT, Perplexity or Google AI for the best in your category, yours is the brand that shows up, gets quoted and gets clicked.
03
Own the system, not a vendor
We install a compounding asset your team can run. You are never stuck with an agency you cannot leave, because the whole thing is yours to keep.
The four pillars we build
Around 70 to 80% of this is proper SEO, done well with AI. Four pillars, scored out of 100 so progress is objective. The scores below are yours, from the strategy report.
| Pillar | What we build, for you | You today |
|---|
| 1 · Technical | Site health, schema, Core Web Vitals and AI crawler access, so engines can find, read and trust you. For you that means the FAQ and Review markup you have nowhere on the site today, the template fault putting multiple H1s on every category page, unblocking GPTBot, rewriting llms.txt properly, and the 14-second mobile load. | 15 / 25 |
| 2 · Content | Keyword and AI-prompt research into topic clusters, then the content that answers every question a buyer asks, in your voice. Your map is 112 keywords, 136 buyer questions and 13 territories. The work is mostly rebuilding hubs that already draw impressions but sit at position 20 to 45, consolidating the 127 articles you have, then building the diamond education tree and the interstate pages you have none of. | 10 / 25 |
| 3 · Authority | The backlinks, digital PR, review-site placements and communities AI actually cites. For you that means clearing the press-release and directory tail off your profile, then going back to the Australian titles that already cover you well, and finally marking up the reviews so the reputation you have earned in the showroom is visible to a machine. | 15 / 25 |
| 4 · Measurement | One dashboard tying your Shopify, GA4, Search Console and AI visibility together, so the work is visible month to month. For you this starts with filtering the Meta data-centre traffic and rebuilding the booking conversion that is currently out by twelve times. Your weakest pillar and the fastest to fix. | 5 / 25 |
45 out of 100 today. Certified is 80, which is Professional on all four. The evidence behind each score is in Appendix B of the strategy report.
How the six months run
1First 90 days: foundations + certified
We capture your baseline, fix the technical and product foundations, stand up your content engine and start your authority. Content production itself begins inside these first 90 days too: as soon as everything is calibrated to your tone of voice and brand guidelines, the pieces start shipping. Your AEO score starts moving from 45 straight away and you can see it move. By day 90 you are Certified AI-Ready at 80 out of 100, verified against a documented audit and Google's Rich Results Test. That milestone is yours to keep.
2Months 3 to 6: content + authority at pace
We build your content and authority hard: around 100 to 150 pieces across the six months, new and refreshed depending on your needs, plus the links and citations. Your visibility starts compounding across search and AI, and by month six you are transformed, ready to hand over.
3Month 6 onward: you own it
The foundations, the content, the links and your certification are yours, on your own low-cost platform login rather than a big agency retainer. From here it is your call how much support you want.
After the six months, it is yours
You keep everything and choose how to run it. Three ways forward, all on your terms.
Do it yourself
Keep the platform for a low monthly fee (hundreds, not thousands) and run it in-house in an hour or two a week.
Do it with us
Join the ecommerce accelerator community: weekly coaching, other Shopify brands on the same tools, strategy and back-end sessions.
We keep running it
Stay on a rolling retainer at the pace you choose and we keep the whole engine humming for you.
About the platform. We are building it right now, exclusively for Shopify brands, and refining the exact shape as we go. What is locked is the deal: you own the system, and the ongoing fee to keep and run it sits in the hundreds a month, not the thousands an agency charges. Because you come in during the build, you are one of the first clients on it, at this transformation rate, and the pricing will be the best in the industry.
The investment
| Paid up front | $25,000, paid once. That is five of the six months, so you save a month. |
| Or monthly | $5,000 per month for six months, $30,000 in total. |
| After six months | A low monthly platform fee to keep and run the system, or a rolling retainer if you want us on it |
| Commitment | A six-month build, then love it or leave it. No lock-in |
| If you leave | You keep everything: the foundations, the content, the links, the strategy and your certification |
| Your time | One to two hours a week during the foundations phase (access, calibration, sign-off), then a quick weekly check-in for the rest of the six months |
Priced in NZD. We confirm your currency on the call.
What we are aiming for. A 5 to 10x return over twelve months, at minimum, and everything here is built to get you there. The mid case in your strategy report is +$396,882 a year in new non-branded revenue, against a one-off $25,000. Because you keep everything and can leave anytime, the risk of trying it is close to nil.
Our guarantee
2,068 non-branded clicks a month by month 12, or we keep working for free. By month twelve your site will be earning at least
2,068 non-branded organic clicks a month, which is an annual run-rate of
24,822, up from 874 a month today. That is the conservative case in your strategy
report. Measured in your own Google Search Console. If you are not there, we keep working at no cost
until you are.
That is 14,334 more non-branded clicks a year than you earn now, worth about
$145,000 a year on your own booking and close rates. Against a $25,000 investment, the
guarantee alone is a 5.8x, and it is the floor rather than the target. The mid case in
your report is nearly three times bigger again.
Why we guarantee clicks and not revenue. Clicks are the part we control. What happens
once someone lands on your site and walks into Parramatta is your craft, and you are considerably better at
it than we are. Guaranteeing a revenue figure on a funnel we do not touch would be a number neither of us
could hold each other to. This one you can check yourself, any day, in a report you already own.
| What counts | Non-branded organic clicks only. Searches for your own name are excluded, so the number reflects new people finding you rather than people who already knew you. |
| How it is measured | Your monthly non-branded clicks in Search Console at month twelve, taken as a three-month average so a single quiet month does not distort it. |
| The baseline | 874 non-branded clicks a month, your trailing twelve months at signing, recorded and agreed in writing on day one. |
| The window | Twelve months from your onboarding call. We build for six, and the guarantee runs for twelve, because search compounds after the build. Whether we are still driving it or you are running it yourself, the asset keeps working. |
| What we need | That the technical work we recommend actually gets deployed, and that we keep access to Search Console. If the work is blocked, the clock pauses. |
One honest note on timing, since a $7,000 ring is researched over months rather than bought on impulse: the revenue in that model is back-loaded. Cumulative attributable revenue across the first six months lands near $33,000, while the annualised run-rate at month six is already up about $139,000. Judge the first six months on run-rate and on appointments booked, not on cash collected in period.
Why you can be confident
- A checkable finish line. Certification is a documented score out of 100 against Google's own Rich Results Test, not our opinion. You go from where you are today to Certified, and you can see it.
- Backed by the right people. We have partnered with Simon at the Ecommerce Accelerator, one of the leading Shopify growth communities, so you get real ecommerce insight and a proven community behind the work, not just an SEO agency.
- Proven playbook. Our longest-standing clients, like PinkBins, rank top-three on their core commercial terms and already show up in AI Overviews and ChatGPT off the back of the same foundations work.
- Speed is the point. Traditional SEO talks in twelve-month horizons. AI compresses that, so your foundation lands in six months and starts compounding, not twelve.
- You keep it, at the best price around. No lock-in and no dependence on us. And because we are building our Shopify-only platform right now, you come in as one of the first clients on it at this transformation rate, with pricing that will be the best in the industry.
What comes next
You have your strategy report, the Larsen teardown and the numbers sized on your own data. The proposal is with you separately and has both payment options on it, so the next step is simply to pick one and sign. We confirm scope, set up payment and book your onboarding call, and the six months starts from there.
Appendix A: the transformation, line by line
This is the full task list behind the summary above. Approval points are marked, so you always know when something needs your sign-off.
This is the full task list. Roughly 70 to 80% of it is proper SEO done well with AI, and the rest is what makes
you the brand AI recommends. Approval points are marked, so you always know when something needs your sign-off.
Before we start: what we need from you
- Shopify admin, for technical fixes, schema, product data and attribution
- Google Search Console, domain-level, so we see every query rather than a sample
- Google Analytics 4, so organic gets credited properly
- Google Merchant Center, so your Shopping product data lines up with organic
- Your brand guidelines, tone of voice, the claims you can and cannot make, and who approves content
We already have Search Console and GA4 access, which is how this strategy was built. Shopify admin
and Merchant Center are the two outstanding ones.
Phase 1 · First 90 days: foundations, calibration and first production
This period establishes the foundations, calibrates Notable to your brand, and ships the first wave of content.
By the end of it the technical work is done and the content engine is running at pace.
Onboarding
- Sales to delivery handover, so nothing you have told us gets lost
- Welcome email and onboarding form
- Payments set up, invoice schedule confirmed
- Dedicated Slack channel for async communication
- Shared Google Drive folder for the core deliverables, so you always have a record of what matters
- Delivery board set up with all tasks and due dates, for our team to run the work against
- Brand and Positioning document developed, reviewed and approved
- Kick-off session, one 60-minute call covering scope, timeline, priorities and access
- All access confirmed and tested
Baseline and measurement
- Full baseline captured before we touch anything: rankings, traffic, revenue by channel, branded versus non-branded split
- AEO scorecard scored across all four pillars, with the evidence behind each score
- AI visibility tracking stood up across ChatGPT, Perplexity, Gemini and Google AI Overviews
- Citation monitoring on your priority prompts, so you can see when AI starts naming you
- Live reporting dashboard you can open any day, rather than a monthly PDF
Research and strategy
- Keyword research triangulated across Google Keyword Planner, Ahrefs and SEMrush, never a single tool
- AI prompt library built for your category, scored and prioritised. Yours already runs to 124 prompts
- Competitor gap analysis, including the review sites and publications that shape AI answers in your category
- Cluster strategy mapping every keyword and prompt to a content territory. Yours is 12 territories, two of them completely open
- URL mapping and site architecture review
- Approval point: you confirm target keywords, prompts and clusters
Technical SEO and on-page
- Full technical site audit with developer-ready recommendations
- On-page error sweep: broken links, H1s, alt text, duplicate and missing meta
- Sitemap and robots.txt review, including AI crawler access
- Core Web Vitals measured and remediated
- Schema built, validated and deployed: Product, Organization, Brand, Breadcrumb, FAQ and Q&A
- Internal linking structure reviewed and improved
- Redirect audit and remediation, up to 2,000 redirects included
- Toxic backlink review and disavow where warranted
- Meta titles and descriptions rewritten for the pages that rank but do not win the click, starting with your ten biggest non-branded terms
- Resolve any duplicate or secondary domains competing with you on your own keywords
- Approval point: you approve the URL map and all on-page changes before anything ships
Notable onboarding and calibration
- Access to Notable, our own proprietary platform. We built it specifically for deploying AI search into Shopify brands, and we believe it becomes the gold standard for doing this work.
- Your workspace created and configured, and the system calibrated to your tone of voice and brand guidelines before anything is produced at scale
- Notable runs the whole engagement: your technical monitoring, your content production, your authority and reputation scanning across places like Reddit, and all of your measurement in one place
- After the six months you keep full access and run it yourself on a small monthly platform cost
- Approval point: you confirm the calibrated output is on brand before we scale production
Content roadmap and first production
- Content roadmap built from the cluster strategy and prioritised by value
- Approval point: content plan approved, then production starts
- FAQ bank generated, starting with a minimum of 10 and extending across the catalogue
- Product page refreshes, content refreshes and new articles begin shipping inside the first 90 days
- Every piece reviewed for brand voice, factual accuracy and SEO validation before it reaches you
- Roughly 30 to 60 pieces produced in the first 90 days
Authority, foundations
- Backlink profile audited: what you have, what is toxic, what has been lost
- Foundational backlink build: the citations, directories, associations and industry listings a credible brand in your category should hold
- Backlink reclamation for any lost high-value links
- Review and citation source mapping: the specific publications, review sites and communities AI draws on when answering questions in your category
- Digital PR angles identified from what you genuinely have: Australian manufacture, medical-grade specification, Sensitive Choice approval, and your hospital and university deployments
The goal we are driving at
- AI-Ready at 80 out of 100, up from 55 today, verified against a documented audit and Google's Rich Results Test.
- We aim to get you there as early in the six months as the content allows. Some brands hit it inside 90 days, most land it between month three and month six. It is what the engagement is for, and your score is visible to you the whole way.
Phase 2 · Months 4 to 6: production at scale and compounding
Foundations are in and the workflows are calibrated, so these months are about sustained output and building the
authority that makes AI cite you. The mix each month is guided by the roadmap and adjusted for your seasonality and
performance data.
Monthly content production
- Product page refreshes, the biggest single block of work, because product pages are where the buying decision happens
- Collection page refreshes, a smaller volume simply because there are fewer of them, and high value because they carry your category terms
- Content refreshes and new articles, mixed to suit priorities
- Target output up to 30 pieces a month, adjusted to your season and what the data says is working
- Every piece reviewed for voice, accuracy and SEO before delivery
- Content gaps reassessed monthly against live AI answers, so we chase what is actually being asked
Authority and reputation
- Continued foundational link building where genuine opportunities exist, judged on citation value rather than a monthly count
- We work with you to develop the authority opportunities that are unique to your business, because the best plays here are usually the ones only you can make
Being straight with you about the authority pillar: the engagement runs hardest on technical, content and measurement, because those are the three we can move reliably inside six months. The authority side of Notable, the off-site opportunity tracking, the Reddit and community scanning and the digital PR tooling, is the newest part of the platform and we are building it out over the coming months. We are not going to promise you a dashboard that does not exist yet. What we will do is the foundational link work, tell you honestly where you stand on authority, and bring you the new tooling as it lands.
Ongoing technical
- Monthly technical sweep and on-page error checks
- Fixes implemented as they arise
- Schema extended as new page types ship
Reporting and strategy
- Monthly technical report: rankings, indexing, technical health, content performance
- Monthly performance report: revenue by channel, AI visibility, citations won
- Monthly growth strategy call where it is useful, or a short Loom from us instead: what is the constraint, and what is the highest-value next move
What you end up with
| Output | First 90 days | Months 4 to 6 | Total |
|---|
| Product page refreshes | 12 to 22 | up to 35 | 47 to 57 |
| Collection page refreshes | 4 to 8 | up to 12 | 16 to 20 |
| Content refreshes | 6 to 14 | up to 20 | 26 to 34 |
| New content | 8 to 16 | up to 23 | 31 to 39 |
| Total pieces | 30 to 60 | up to 90 | 100 to 150 |
| Foundational backlinks | Profile built | Extended | Quality-judged, not a quota |
| AEO score | Climbing from 55 | Driving at 80 out of 100 | Yours to keep |
Volumes depend on content complexity, your approval cadence and strategic priorities. The roadmap
guides prioritisation, and we will always choose the higher-value piece over hitting a number.
Notable, the platform you end up owning
Notable is our own Shopify-native AI search platform, and it is the reason this leaves you with an asset rather
than a folder of documents. During the six months we run it for you. After that it is yours.
- Content production, writing and refreshing against your calibrated brand voice and live roadmap
- Technical monitoring, continuously checking schema, indexing and on-page health
- AI visibility tracking, watching whether AI recommends you, on the prompts you care about
- Reputation monitoring, surfacing what review sites, communities and publications are saying
- Reporting, one dashboard tying Shopify, GA4 and Search Console to AI visibility
After the six months, someone on your team spends an hour or two a week in Notable and the system keeps
compounding. You can also join the AI Search Accelerator community for coaching and support, or keep us on a
rolling retainer. Your call.
What is not included
Worth being straight about the edges, so nothing surprises anyone at month four.
- Paid advertising. We do not run Google or Meta ads. We will happily work alongside whoever does, and the organic data usually makes their job easier.
- Website rebuilds or theme development. We provide developer-ready specifications and can implement within your existing theme. A rebuild is separate work.
- Redirects beyond 2,000. Scoped and quoted separately if the site needs more.
- Product photography and video production. Available through our contractor network, quoted separately.
- Claims we cannot substantiate. Air purification is a regulated space, so we write to the compliance line, reference every claim, and you approve everything before it goes live.